Description

Session ID

WE11

Event Type

PSP Conference Program

Learning Objective 1

Identify the primary drivers of showroom traffic for pool and spa dealerships.

Learning Objective 2

Align promotions and product focus with seasonal buying behavior to increase qualified walk-ins.

Learning Objective 3

Structure a 90-day campaign plan that supports more consistent lead flow and showroom activity.

Learning Objective 4

Balance short-term traffic tactics with long-term demand generation to reduce traffic volatility.

Learning Objective 5

Evaluate their current marketing calendar and pinpoint gaps that may be limiting showroom traffic.

Sub Category

Marketing

Education Units

  • PHTA CEUs – 1 Units